Our organisation’s aim is to raise the profile of healthcare analysts and provide a professional support network.
AphA means ultimately achieving professional registration status for its members, and to drive up the quality and applicability of robust analytics as an aid to evidence based decision making in a modern health and care system.
We would also like to raise awareness amongst health and care organisations of the importance of the roles of the membership in helping to strengthen the NHS strategy and vision by providing knowledge and expertise to support informed decision making.
What we provide
Support
Support information specialists/analysts working across the healthcare sector.
Development
Support professional and personal development.
Conferences
Annual Conferences with key National Speakers.
Opportunity
Opportunities to influence, training and education.
Innovation
Promote best practise and innovation amongst all NHS staff involved in analysis and interpretation of data.
Expertise
To promote the highest standards in healthcare analysis.
Website
Platform for analytical professionals to engage & share.
Online Resources & Magazine
Access to online resources and community.
Executive Directors

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Rony Arafin
Director of Health Insights - British Heart Foundation
Rony has extensive Analytical and Business Intelligence experience, worked with various private and public sector organisations, and over 15 years’ experience within the NHS, he is a Honorary Member of the University of Exeter Medical School.
Rony has been named as the Top 100 Most Influential Data Leader in DataIQ, representing the analyst community in this prestigious list.
As the Director of Health Insights, Rony is leading the Data and Analytics Function for the British Heart Foundation. In previous roles, Rony led the Analytics team as the Head of Analytics for NHS England, worked as the Assistant Director of Information for the Devon STP, led Informatics teams in Acute, Community and Mental Health Trusts to deliver Business Intelligence, Clinical Systems and Application Development services.
Rony has been responsible for delivering innovative analytics solutions, his work includes focusing on co-design, application of advanced methods to deliver insight and intelligence. He has also been at the forefront of the move to data visualisation to provide compelling stories.
Rony have successfully led various transformation and quality improvement programmes working with executives, clinicians and multi-disciplinary staff group at all levels to improve the quality of care and the experience of patients and colleagues.
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Robert Robson
Head of Data Strategy & Governance NHS BSA
Rob started his career in NHS finance in 2003 and has extensive experience working in finance, change management and data related roles within various national and local NHS organisations.
Rob’s experience includes financial accounts preparation, financial management and reporting, business planning and budget setting, strategy development and performance management, stakeholder and relationship management. For the last 6 years, Rob has been working in the Digital, Data & Technology directorate in senior management roles at the NHSBSA.
Rob’s current role is Head of Data Strategy & Governance, which he is responsible for data strategy development and business partnering, data governance and data quality, and data architecture. A key part of the role is keeping up to date and influencing data policy, where appropriate e.g., National Data Strategy, Health & Social Care Data Strategy, Goldacre Review. Rob is a mathematics graduate and a part-qualified accountant.
Rob recently set up a Northeast Branch of AphA – taking the number of local branches to 12.
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Emma Wright
Programme Director - Northern Care Alliance NHS Foundation Trust
Emma’s career in healthcare Informatics spans over 20 years but her passion lies in analytics. As Director of Information & Business Intelligence at The Northern Care Alliance NHS Foundation Trust, her focus has been the development of a data-driven culture, providing insight that supports the ever-changing requirements of a complex healthcare organisation and the improvement of services for patients. Emma has taken this focus forward into her new role as Programme Director, leading on data improvement and data literacy for her organisation.
As AphA’s Director of Professional Development and a registered Leading Practitioner with Fed-IP, Emma is committed to professionalising analytics and ensuring analysts across the health and care spectrum are respected for their knowledge and skills, and valued as key players in the improvement of healthcare for all.
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Matthew O’Reilly
Demand & Capacity Senior Manager, NHS England
Matthew O’Reilly is a Demand and Capacity Senior Manager with specific focus on Community and Mental Health services modelling in the Demand and Capacity Programme (NHS England & NHS Improvement).
Matthew has worked in NHS since 1996 in a variety of roles including Commissioning and Contracting and in Performance, Information and Business Intelligence roles in Community and Mental Health provider organisations prior to his current role. During this time, Matthew has championed developing Community Services data and profile of analytics with this sector.
Matthew is excited to see analytical staff develop and to have the opportunity to be recognised as professionals through the registration process that AphA has established and was delighted to achieve professional registration status in 2019. Matthew also collates the AphA Magazine and always welcomes contributions and content to add to our monthly publication.
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Jane Johnston
Head of PHM Analytics - Surrey Heartlands CCG
I am a senior NHS Information Manager, covering the usual whole gamut of BI, Performance and Planning….as well as being a jobbing analyst! I love the strategic role but I also love to get my teeth in to a bit of analysis, and these days I find myself taking an increasing lead in all things Population Health.
After a very varied start to my working life as an insurance broker, life assurance claims clerk, printed circuit board sales manager, holiday rep and buyer for an engineering firm, I found myself in Yeovil District Hospital where I started my NHS career 28 years ago!! And all because 28 years ago, just knowing what a spreadsheet was put you in good stead! For those oldies out there, here’s some nostalgia (for the youngies, google it!!) Supercalc, Foxpro, db4 (or even db3), Harvard Graphics…..Oh and get this, pen and paper, carbon copy memo pads (email didn’t exist), paper diaries and a desk calculator when you ran out of fingers!
When I left 23 years later having taken voluntary redundancy from my role as Head of Information, I was headhunted by Somerset Partnership, I have since worked in acute, mental health, community and latterly have found myself in CCG land.
My hobbies include eating (not necessarily out, just anywhere), watching Bake Off and Strictly, reading and travel. And I can’t resist the opportunity to design a spreadsheet in my spare time so my entire family has their lives organised in spreadsheets.
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Ruth Holland
Deputy CIO - Imperial College Healthcare NHS Trust
Ruth joined Imperial College Healthcare NHS Trust as Deputy CIO in 2011, having been a Board-level ICT Director south of the Thames.
She is passionate about digital and data professionals being part of the multidisciplinary healthcare team to help deliver quality patient care and research. Ruth has been the Association of Professional Healthcare Analysts (AphA) London branch lead since December 2020 and invests time in developing and mentoring the next generation of data and analytics leaders.
Ruth is an alumni of the NHS Leadership Academy having completed its Nye Bevan Programme in 2017, is a champion for Equality, Diversity and Inclusion in the workplace and recently completed a postgraduate diploma in Digital Health Leadership with the NHS Digital Academy.
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Kate Thomas
Head of Performance - University Hospitals Dorset
I have worked in the NHS since 1987, although I only intended to fill a gap year, before starting a fine art degree!
I started in district finance, in the days of directly managed units, as a trainee, and was an internal auditor before embarking on an information role within commissioning when the new NHS Trusts came into being. I finally squeezed in a business degree before heading off for a more generalist role within one of the new PCGs being set up, moving back to a more focused role as Information Manager at Bournemouth and Poole PCT several reorganisations later.
I currently work at University Hospitals NHS Trust Dorset as the Head of Performance Monitoring within the Business Intelligence Team; it’s a varied and challenging role but a thoroughly enjoyable one.
When I’m not out dog walking with my 3 lovely rescue greyhounds (my 7th, 8th and 9th!) or chairing the school PSA, I like to spend my free time riding, volunteering with Pony Club and attempting to beat my daughter at dressage competitions. Who am I kidding, even our horse knows who the better rider is!
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Julia Wilkins
Chief of Data & Digital, The Health Economics Unit
Julia Wilkins is heading up the Data & Analytics fundtion at the Health Economics Unit.
Julia gained degrees in Biochemistry and Oncology from Liverpool University before joining the pharmaceutical industry in 1991. After fulfilling several NHS liaison roles and gaining a Diploma in Business Management and PRINCE2 Practitioner certification, Julia co-founded the health informatics agency Harvey Walsh Ltd in 2003. The company grew steadily working with over 80 organisations from both the private and public sectors, before the company’s sale in 2012 to Open Heath Ltd. In 2017, following 5 years with Open Health, Julia joined Imperial College Health Partners as the head of data and analytics.
Having specialist expertise in healthcare data sets and the software application for visualisation and machine learning, Julia is focused on the adoption and spread of innovation working with NHS England, NHS Rightcare, NHS Improvement, NHS Trusts nationally and commercial companies.
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Andrew Barraclough
Head of Quality, Improvement & Safety Analysis - Nottingham University Hospitals NHS Trust
Following a Management Sciences degree, Andrew began his NHS career as a Financial Management Trainee qualifying as a CIPFA accountant in 1996. This gave him an early appreciation of the part professionalisation can play in setting standards and helping build communities of practice.
He has undertaken a variety of NHS planning, analytical and performance roles across both planning and provider organisations, where he has been both a source and customer for reporting and analytics. He now leads two teams of analysts within Nottingham University Hospitals NHS Trust providing a range of support across planning, quality and improvement activities.
Building capacity and capability is something he is very keen on, both his own and supporting colleagues. He has undertaken further studies in public health and systems thinking in practice. He is a QSIR associate and developed an MSC module in Measurement and Analysis of Improvement. He also shares a weekly message on all things data, analysis, improvement and beyond and can be found on Twitter at @AndrewBarraclo1.
As one of the first APHA registered analysts, he is keen to support the continued development of healthcare analysts through his recent appointment as Director of Skills Development.
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Neil Morgan
Chief Analytics Officer – Midlands & Lancashire Commissioning Support Unit (MLCSU)
As an Informatics professional with over 25 years of experience across Government, Health and Research I am passionate about professional development and the potential of data and technology to enhance service planning and quality to ensure the best and most appropriate outcomes.
Currently Chief Analytics Officer at MLCSU – supporting the strategic and operational design and delivery of Business Intelligence and Analytical services to the ICBs in our geography. Working with clients, partners and colleagues to deliver innovative solutions that provide insight and support evidence-based decision making.
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Mark Foy
Associate Director of Performance & Planning, North Manchester General Hospital
Mark has worked in healthcare analytics for over 10 years and is passionate about championing the value of analytics and the benefit it can have for patients. He is keen to bridge the gap between decision makers and analytics by improving organisation data literacy and ensuring that data informs decisions. Mark is particularly interested in performance analytics and working with stakeholders to develop solutions to problems or to learn how to improve outcomes.
Mark is excited to see the profession become stronger and for more analysts to become professionally registered as well as seeing more structured careers and training available.
As Director of Programmes, Mark will oversee a range of work packages to help further strengthen the analytical community and AphA.
Follow Mark on Twitter @markfoy_
Non-Executive Director

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Andi Orlowski
Director at the Health Economics Unit
Andi is a Health Economist and the Director of the Health Economics Unit, an NHS organization that supports health & care organisations locally, regionally and nationally, providing expertise in economics, population health, analytics & evaluations.
Andi is particularly interested in population health analytics especially how to best address health inequalities and the concept of impactibility modelling and is researching this for his PhD at Imperial College London.
Andi is also a Senior Advisor for NHS England on Population Health Management in the Data and Analytics Directorate working with and advising STPs and ICSs across the country.
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Professor Martin Pitt
Professor of Applied Healthcare Modelling and Data Science – University of Exeter Medical School
I am Director of PenCHORD, a team of researchers within PenCLAHRC which has been effective in
developing a range of applied models of healthcare collaborating directly with health organisations to
improve services in the south-west.My main interest is the effective implementation of modelling, simulation and analytic solutions to
inform health policy and the evaluation of its impact.A particular focus is the communication of information and visualisation techniques to facilitate
understanding across organisational and cultural boundaries. In 2004 I helped establish MASHnet
which aims to promote closer co-operation between professionals in health, research and
commercial communities to improve the application of healthcare modelling. -
Vaishnavi Khullar
CEO - Monitor Analytics
Vaishnavi is the CEO of Monitor Analytics, a consultancy that merges science with data to create intelligent solutions.
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John O’Connell MA FEDIPLdgPra FBCS
Director of Strategic and Service Innovation Transformation Director – Data Analytics and Artificial Intelligence NHS South, Central and West
John is the Director of Strategic and Service Innovation at NHS SCW.
Having started his career in the NHS in St Marys London, where he held several Commercial Director leadership roles in commissioning and provider organisations, delivering sustainable organisational improvement and performance through better use of data and evidence-based medicine, he more recently worked in the private sector with companies such as Dr. Foster, Capita Health and the British Medical Journal leading; International commercial development, research development, fusing data, Evidence-Based Medicine, Medical Education coupled with Clinical Decision Support to improve Global health and care outcomes.
Experienced International Commercial Director working in the Publishing and Healthcare Intelligence sectors. Delivering sustainable organisational improvement and performance through better use of data and evidence-based medicine across international stage.